Bang Casino Becomes BetSure – What Has Changed

For years, Bang Casino has been one of the favorite online gambling platforms of African players. It gained a particular appeal in Kenya, so almost every semi-experienced gambler could recognize it by name alone once they heard it.

However, in 2025, the moment of change has arrived. Bang Casino has started undergoing a complex rebranding, turning into BetSure and offering an expanded range of opportunities to its users.

Learn how this rebranding came to be, what it entails, and what it means for players and other parties.

What We Know About Bang Casino

When BangCasino entered East Africa, it primarily focused on Kenya and Uganda. From its first days, it inspired trust by getting a license from Curaçao and the National Lotteries and Gaming Regulatory Board.

In addition, it provided clear and simple terms and conditions, as well as a detailed privacy policy. Gradually, more and more people grew to trust it, which inspired the owners to expand their list of offerings.

Bang Casino used to operate under the ownership of Rubine Box Uganda Limited. These are the key features it was known for:

• A collection of different game types. Bang Casino made sure to offer slots, crash games, and table games to its users, adding the most popular and niche titles in its collection.
• A live chat available 24/7. Whenever a player got a question, they could get in touch with Bang Casino’s team, although the operators’ response could be slow sometimes.
• Live casino addition. There was a live casino option for players who enjoyed playing with real people in real time, feeling like a part of land-based gambling establishments.
• Sports betting segment. Users interested in sports betting could click on this section at Bang Casino and find themselves on BetSure, its sports-focused platform.
• Mobile app available. Those who prefer to gamble via their phones could download the APK from BangCasino’s official website and access the same benefits as desktop users.
• Many secure payment methods. BangCasino supported such deposit and withdrawal methods as Airtel Money, M-Pesa, e-wallets, credit and debit cards, bank transfers, and crypto.

This casino earned plenty of positive reviews from its players, and while it had some issues, like an overwhelming website design and occasional customer support glitches, it gained popularity in no time.

Reasons Behind the Rebranding

So, considering the overall success of Bang Casino, what prompted it to switch its name to BetSure?

Both brands were already closely associated with one another; like we mentioned before, BetSure was a separate part of BangCasino featuring sports betting options.

They had the same licenses and shared the same legal entity that oversaw their operations.

The first reason explaining the decision to start rebranding is that in 2024, BangCasino faced a problem with the National Lotteries and Gaming Regulatory Board.

It’s unclear what this problem entailed, as the details are kept secret by both parties, but BangCasino was told to cease its operations in Kenya.

It could still operate from other regions, but instead of doing so, the brand decided to lose the unfortunate baggage by shedding its BangCasino part entirely.

It decided to turn into BetSure completely, and this is where the second reason for rebranding emerges.

BangCasino, now BetSure, seems to be planning to focus on its sports betting segment first and foremost.

It has already expanded its sports market offers and improved its system of odds, so the new name will reflect its specialization better.

BetSure: A New Look, an Old Team

Despite undergoing all the typical changes that come with rebranding, BetSure preserved its old team and key attributes. Here is what changed and what stayed the same:

• The same infrastructure. BetSure uses the same live odds integrations, mobile-optimized architecture, backend systems, and payment methods as Bang Casino.
• Better product offering. The portfolio of BetSure is grander than that of Bang Casino, featuring more sports markets, more slots, including from new international partners, and more jackpots.
• Cleaner interface. While the interface remains similar, it has become cleaner and less overwhelming.
• Marketing emphasis. BetSure promotes sports betting in particular, even though it runs a considerable gambling segment, too.

For now, all changes seem to be positive, and the users are reacting accordingly. They are already leaving good comments about BetSure; those who tracked the rebranding claim that they are happy with the results.

Also, BetSure preserved its old licenses, at least for now. Whether it’s going to look for more licensing opportunities or run into further issues with the National Lotteries and Gaming Regulatory Board remains to be seen.

Implications for Stakeholders

How did the rebranding affect the stakeholders? On the one hand, it seems like the core of things remained the same.

BetSure is the same reliable gambling and sports betting platform with an impressive portfolio and multiple payment methods tailored for specific African regions.

On the other hand, no rebranding happens without consequences. Here are the existing and potential results of this change, both positive and negative ones.

Brand Confusion

There is no doubt that the fans and casual players of BangCasino will find the switch to BetSure confusing.

They might recognize the interface, as it stayed the same, but the name will undoubtedly make them pause and wonder if they somehow came to the wrong platform.

At the same time, some of the confusion will lessen because now BangCasino and BetSure have united and became one comprehensive website.

In the past, gamblers who wanted to check sports betting were taken from BangCasino to a separate platform.

Many commented that they found it unexpected and jarring — now, the reason for complaints has vanished. People can play games and place bets on their favorite sports events on BetSure.

Account Transfer Issues

So far, there haven’t been any reports from users complaining that they cannot restore their BangCasino accounts on BetSure.

However, this is a distinct possibility, so if you were used to BangCasino, you might face some issues trying to activate your account on BetSure.

Account data, game history, and other details easily get lost in the process of rebranding and platform transfer.

Complex Regulations

Since Bang Casino encountered issues with the National Lotteries and Gaming Regulatory Board, it will have to make sure to comply with all local and regional regulations this time around.

Similarly, the board will need to keep a close watch to guarantee that BetSure deserves its license.

Improved Reputation

Whatever drawbacks and problems BangCasino had in the past, now it can eliminate them all by starting anew as BetSure.

It’s still too early to tell, but considering all the experience this brand has acquired, it has every chance to evolve and become an even better platform for its loyal users.